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La hora del Vermouth Forzudo

Vermouth Time

Undoubtedly, we Spaniards love beer and wine, but there is nothing more authentic than vermouth, not in vain for the north of Spain, when you go for an aperitif and some drinks, it’s called “Vermouth Time”. For the younger ones, it sure seems like something very modern and very hipster, but nothing is further from reality, this tradition goes back to before our grandparents, as it says the book Teoría y Práctica del Vermút”, “hace un siglo y medio que el vermú corre por tierras españolas” (“ Theory and Practice of Vermouth”, “a century ago and half that the vermouth runs through Spanish lands” ).

Everything comes back, and there are more than rumors that say vermouth is the new gin, but this phenomenon is not simply a fad, it has a lot to do with the new patterns of consumption of that generation born in the 70/80 in Spain, that after settling at work, having children and exceeding the 30 years old, we do not renounce to combine our leisure with obligations. Our parents, after giving birth to their children, renounced their friends and their time for them and their leisure. We have changed the rules. Going to a nightclub to have drinks at night? Too lazy! We wake up with the sun and we go out to any place to enjoy the “Vermouth Time”.

Honestly, we can not imagine a better way to enjoy the day !!!!

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